The Laser Boutique story
Phil came to us a couple of years ago, very frustrated and fed up with the way web agencies and developers have been dealing with his website.
He had to invest a lot of money in their website along the years and because he never could find an agency or developer that stuck around his website internally was a complete mess, I am sure a lot of you have been in the position where you hired a developer to manager your website only to stop hearing from him after a couple of months.
The Laser Boutique had a myriad of problems, however the underlying and most important ones where: they where paying for expensive VPS servers, their website was performing poor on the front end and back end and they had a high checkout abandonment rate.
Expensive VPS Server
When Phil came over to us, 3 of his problems where interlinked. His first problem was he was paying for a very powerful server that was performing very poor despite paying £120/month!
Slow front and back end
His front end and back end, loaded very slow, which means it used to take 20+ for him to search for a client order and fullfil it.
Secondly, his front end was causing him to lose clients of how slow it was loading.
Hight checkout abandonment
A large number of clients where not coverting from the checkout, they simply stopped when they reached the checkout.
Deprecated coding and PHP
Because the website was never managed properly by anyone, a lot of plugins and systems like PHP where out to date and incompatible with either WordPress, Woocommerce etc
This caused a lot of code to be deprecated and invalid, which was causing a lot strain on the server because it was using system resources that should have been left available for the webbsite and client traffic.