How to Increase Conversions for Free with HotJar

I’ve never heard of HotJar! What’s this magic tool?

Hotjar is a tool that some of the larges business of today, use to increase conversion rate. It offers some of the most up to date features – you can literally see how your users are interacting with your websites.

You can genuinely use this free analytics tool on your website to find it’s strengths and weaknesses. Best of all, you can use the Hotjar analysis tool for free!.

You can genuinely increase conversion for free

HotJar’s tools allows the user to monitor his website’s visitors interactions: where they are using their mouse, spending more time, scrolling…

This amazing free analytics tool also gathers feedback from visitors through forms and surveys.

Hotjar offers a real picture of your website’s performance. It helps you to find what attracts visitors’ and what not.

With all this data you can bring positive and powerful changes in your online presence.

What are the benefits of using HotJar?

Hotjar offer some strong tools to analyse a website’s performance. With these simple and straight forward touse tools, you can literally see how visitors are interacting with your website.

You can get heatmap for a page or multiple pages which give a basic idea of what your users are clicking on, focusing on, scrolling to, you get the picture.

HotJar records the mouse movement and location on the page or pages of your website as done by the user. This helps you identify areas on a page which catches more attention and is more interesting to your visitors. Another tool is the conversion funnel which to be honest is not that different from what google analytics offers and I can’t honestly say it’s better or worse – its the same. HotJar also helps you improve online forms, it helps identifying fields that pose issues to anyone who wants to get in touch with you.

You can gather feedback by questioning both web and mobile users or by gathering deeper insight through the survey option.

Another crafty feature is the recruiting option, you can enrol visitors for your performance checking and offer a reward in exchange for the data. This data can be used to improve your marketing efforts.


In my opinion HotJar is a no brainer, I instantly signed up here: HotJar signup, installed the tracking code in my websites header and like magic within a few hours I have already started learning more about my users than I could after months of using Google Analytics.

Do yo want free help to get this up and running with HotJar? Get in touch!